In 367 theaters rather than 2,000, the Weinstein Company's awards hopeful "Silver Linings Playbook" takes in $5.9M over five days at the box office
Oscar hopeful “Silver Linings Playbook” expanded into 367 theaters — up from 16 last week — and took in $5.9 million over the five days. It brought in $4.6 million over the weekend, good for a solid $12,597 per-screen average.
“We were hoping for around $4 million to $5 million for the holiday, so this is a great second week for us,” Erik Lomis, head of theatrical distribution for the Weinstein Company told TheWrap Sunday. “There was a lot of competition for adult audiences out there.”
The company had planned to go into as many as 2,000 theaters before Thanksgiving, but shifted gears and decided to go with a more gradual platform release schedule.
“We’re in it for the long haul,” Lomis said, indicating the company would likely keep the theater count steady for at least another week. The plan is to go wide with the David O. Russell-directed dark romantic comedy as the awards season nears. Jennifer Lawrence, Bradley Cooper and Robert De Niro star.
Fox Searchlight’s "Hitchcock" — starring Anthony Hopkins as the iconic director Alfred Hitchcock and Helen Mirren as his wife Alma — grossed $300,799 from 17 screens for a so-so $17,694 per-theater average.
Focus Features expanded Joe Wright's "Anna Karenina" from 16 to 66 theaters and averaged $12,602 per screen on grosses of $831,732. Keira Knightley, Aaron Johnson and Jude Law star in the classic period drama
The Ken Burns documentary "Central Park Five" brought in $33,900 from three screens in its debut, an $11,300 per-location average. The Sundance Selects film profiles the wrongful conviction of five young African-American men in a well-known rape case.