Josh Gad Surprises ‘Beauty and the Beast’ Audiences by Popping in at Theaters Unannounced

“Can’t wait to surprise some unsuspecting #BeautyAndTheBeast audiences tonight,” the actor playing LeFou wrote in one of his many Instagram posts

Josh Gad is pretty darn excited about being in “Beauty and the Beast” and is giving it his all to get fans excited about it, too.

On Friday, the day “Beast” opened in theaters, Gad — who plays Gaston’s “lackey” LeFou — went from theater to theater, giving moviegoers in several East Coast cities a startle and little kids a thrill of a lifetime.

He was, obviously, having a blast and chronicled the experience on Instagram. Check it out:

A little theater surprise pop-in on at @AMCTheatres 34th to a #BeautyAndTheBeast  audience. Complete with a special birthday hug. #NYCSupriseGadSightings

A post shared by Josh Gad (@joshgad) on

LeFou’s sexuality made headlines in the run-up to the film’s release, sparking both applause and condemnation, with one movie theater in Alabama announcing it would not screen the film, Russia banning it over possible “gay propaganda” and Disney pulling the film from opening in Malaysia after they were asked to cut the “gay moment.”

But Gad is standing by the tweak made to his character in a “subtle but effective” scene in the finale, telling People Magazine that the film’s “gay moment” — a brief dance between his character LeFou and another male character — is an important reminder to the audience about “never judging a book by its cover,” which is, essentially, the moral of the classic story.