Jason Klarman has been named president of Oxygen Media, Lauren Zalaznick, president of NBC Universal’s Women & Lifestyle Networks, announced on Wednesday.
Klarman has been general manager of Oxygen since January 2008, overseeing day-to-day operations and management of brand strategy, consumer and trade marketing, on-air promotion and creative services.
As president, Klarman will oversee the original programming and development teams at Oxygen, in addition to his current duties. Previously those teams were supervised by Oxygen’s senior VP of original programming and development, Amy Introcaso-Davis. Introcaso-Davis will now report to Klarman.
Klarman will continue to report to Zalaznick.
"Under Klarman’s watch, Oxygen Media has experienced double and triple digit growth across every platform … and since 2008, one hundred new advertisers have partnered with Oxygen Media, with the network’s total revenue increasing by more than 30 percent," the network’s statement said.
Klarman arrived at Oxygen from sister NBC cable channel Bravo, where as a top marketing executive, he oversaw the channel’s 2005 rebranding. Before that, he was a key marketing official at Fox News, helping oversee the launch of the cable news channel.
