Joel Chiodi, the former VP of marketing at NFL Network, has joined Legendary Entertainment as executive VP of branding and social media, the company announced Monday.
In the newly created role Chiodi will help the company better connect with fanboys through social media, digital strategies, promotions and events, according to Legendary.
Chiodi helped grow NFL Network from 28 million to 57 million households, and created and managed the "Keep Gym in School" community program.
He's a former executive at the Game Show Network.
