When she arrived 28 months ago as new president and CEO, Lifetime was a bastion of low-rated, older-femme-skewing syndicated comedies (“Golden Girls,” anyone?) and cheesy made-for-TV movies. Wong, ex head of reality programming for ABC, immediately went to work, orchestrating the launch of a much-needed original-series hit, “Army Wives,” while enlisting former Fox and WB marketing gurus Bob Bibb and Lew Goldstein to help liven up the brand. The network’s new “Drop Dead Diva” debuted to 2.8 million this summer, and on Aug.20, it will host its most anticipated premiere ever when “Project Runway” moves over from Bravo.
You’re paying the Weinstein Co. $140 million for a show that’s entering its sixth cycle. What do you hope to get out of that?