Lionsgate has hired Nerdist Industries co-founder and CEO Peter Levin as its first President of Interactive Ventures and Games, the studio announced on Wednesday.
Levin, an experienced gaming and digital media entrepreneur, will be responsible for expanding Lionsgate’s content creation into video games and other interactive ventures.
The new strategy for the company includes incubating new properties and investing in existing games and digital media vehicles, while leveraging Lionsgate’s franchises and other branded properties into the gaming space.
Before co-founding digital media company Nerdist with Chris Hardwick, Levin served as executive advisor to Japanese media juggernaut Yoshimoto Kogyo, MAG Interactive, digital comic and graphic novel platform comiXology and Rovio Entertainment.
Levin will report to Lionsgate CEO Jon Feltheimer, as well as CFO Jimmy Barge for all digital investments.
“Peter is a perfect fit for our entrepreneurial culture, and he is ideally qualified to lead the continued growth of our content business into the video game space and other interactive digital ventures,” Feltheimer said in a statement. “Gaming has become one of the most explosive growth areas of the content business, and Peter’s mandate will be to build a portfolio of premium digital properties as we expand our leadership in films and television programming into digital content as well.”