The Grammy Award winners’ song “Same Love” soundtracks a message against hate and intolerance in all forms
Grammy Award winners Macklemore & Ryan Lewis will lend their hit song “Same Love” to a PSA kicking off USA Network’s month-long “Characters Unite” campaign against hate and discrimination.
“We intended ‘Same Love’ to help spread a message of love, tolerance and acceptance and we are proud to align ourselves with the ‘Characters Unite’ movement which shares the same goal,” Macklemore & Ryan Lewis said in a written statement about their pro-gay marriage, life-affirming song.
“Through the new ‘Characters Unite’ PSA, we hope to inspire even more people to take part in such an important cause.”
This will be the fourth year for “Characters Unite Month” — a play off USA Network’s “Characters Welcome” brand — its most expansive promotional campaign including digital content, on-air programming, and community events.
Watch the PSA here: