Seventh and final season of AMC drama also premiered below last season's finale, amid competition from MTV and HBO
The final season premiere of AMC's “Mad Men” drew the lowest numbers for a premiere episode since 2008.
According to Nielsen, Sunday's season seven opener averaged about 2.3 million total viewers, the lowest viewership for a season premiere since Season 2 debuted to 2.06 million viewers in 2008.
The premiere drew just over 1 million fewer viewers than the season six premiere a year ago and also fell below the June season finale, which averaged 2.69 million viewers.
In the 18 to 49 demo, Sunday's episode of “Mad Men” was also down, earning a 0.8 rating compared to the season six premiere's 1.14.
“Mad Men” was up against Sunday's shocker episode of HBO's “Game of Thrones” at 10 p.m. and the MTV Movie Awards at 9 p.m.