Holiday weekend yields lower numbers for AMC drama
The final run of “Mad Men” ended its first half on Sunday, suffering a dip no doubt largely attributable to Memorial Day weekend.
The midseason finale of the AMC drama drew 1.9 million total viewers — down from both the 2.7 million total viewers that the Season 6 finale drew in June, and the 2.3 million total viewers that the season premiere drew.
In the 18-49 demographic most important to advertisers, the “Mad Men” midseason finale drew 854,000 viewers, and had 956,000 viewers in the 25-54 demographic.
In household ratings, the “Mad Men” midseason finale had a 1.3 rating.
The bigger picture on the “Mad Men” midseason finale will emerge in a few days, when the Live + 3 Day numbers are out — the current season has been essentially doubling in Live + 3 numbers, and typically the Memorial Day Weekend airing is the most time-shifted episode over the course of any “Mad Men” season.