‘Mad Men’ Midseason Finale Suffers Memorial Day Ratings Slump

'Mad Men' Midseason Finale Suffers Memorial Day Ratings Slump

Holiday weekend yields lower numbers for AMC drama

The final run of “Mad Men” ended its first half on Sunday, suffering a dip no doubt largely attributable to Memorial Day weekend.

The midseason finale of the AMC drama drew 1.9 million total viewers — down from both the 2.7 million total viewers that the Season 6 finale drew in June, and the 2.3 million total viewers that the season premiere drew.

Also read: ‘Mad Men’ Finale: Critics Are Delirious, But Should We Worry About What's Next?

In the 18-49 demographic most important to advertisers, the “Mad Men” midseason finale drew 854,000 viewers, and had 956,000 viewers in the 25-54 demographic.

In household ratings, the “Mad Men” midseason finale had a 1.3 rating.

Also read: ‘Mad Men’ Midseason Finale: Sticking the Landing

The bigger picture on the “Mad Men” midseason finale will emerge in a few days, when the Live + 3 Day numbers are out — the current season has been essentially doubling in Live + 3 numbers, and typically the Memorial Day Weekend airing is the most time-shifted episode over the course of any “Mad Men” season.