Maker Studios announced on Thursday that it’s adding two new consumer-facing brands to its ever-growing umbrella of products: Creator network Maker Gen and merchandise store Maker Shop.
Maker Gen seeks to provide the building blocks for creators of any medium to benefit from its tools and services, offering guidance, resources and incentives like brand partnerships, talent collaboration and creator development. Maker’s RPM (Record, Promote, Monetize) creator network, already 50,000 creators strong, will be folded into Maker Gen, which will now allow content creators on platforms beyond YouTube to join in.
Maker Shop is a relaunch of Maker’s Rodeo Arcade, the e-commerce store now rebranded to more seamlessly align with the Maker brand. The online store will continue to offer clothing and accessories for 150+ content creators, original series, vertical brands and more.
The new brands join a list of Maker products including proprietary web platform Maker.tv, ad product Maker Offers, and programming initiative Maker Labs.
“The Maker brand is a strong consumer brand among audiences that value our creative community,” said Courtney Holt, General Manager, Maker Studios. “It makes so much sense to create offerings under the Maker brand, increasing discoverability among both creators and audiences.”