“I didn’t say the magazine has to be profitable. But we have to run BusinessWeek as a business.”
Norman Pearlstine, best known as the former editor-in-chief of Time Magazine, has been chief content officer for Bloomberg LP since June 2008. Last week Bloomberg bought BusinessWeek for a reported $2 million-$5 million, a bold gesture of support for newsprint at a time when venerated titles like Gourmet are being shuttered, and magazine ad pages are in a downward spiral. Pearlstine got grilled by TheWrap’s Sharon Waxman.