Updated, 6:11 p.m.
Last Thursday, editors of GOOD magazine partied at Atwater Crossing to celebrate the completion of their latest issue.
The next day, executives at the publication eviscerated its editorial staff, laying off at least five top editors.
Executive Editor Ann Friedman, Managing Editor Megan Greenwell, Senior Editor Cord Jefferson, Associate Editor Nona Willis Aronowitz and section editors Amanda Hess and Tim Fernholz were pinkslipped in what appears to be an attempt to refocus the magazine on user-generated content. Wylie Overstreet, another GOOD staffer, tweeted that he's voluntarily departing.
On Monday, a page on GOOD's website that once advertised for a features editor was replaced with the words "Not Good" written in ASCII code, along with a large frowning emoticon.
The company was launched in 2006 as what founder Ben Goldhirsh, the wealthy son and heir of Inc. magazine creator Bernie Goldhirsh, hoped would become The New Yorker of philanthropically-minded young readers. So far, GOOD has remained mostly mum on the firings, but tweeted a vague message Friday evening.
"Today was a big & difficult one," the magazine tweeted from its official account, @Good. "We lost great people as we evolve our platform to better serve you."
Casey Caplowe, the magazine's co-founder and creative director, wrote a blog post Monday evening that echoed the tweet and nodded to the departing editors.
"These were great people who contributed a lot to GOOD," he wrote. "We wish them the best and expect that they will do great things."
A spokesperson for GOOD did not return calls for comment, but the company launched a new public beta site that Poynter first reported appears to be an experiment in community-based publishing that will include aggregation and a tool for organizing local activists.
Known for her active online presence, Friedman, the highest ranked of those slashed from the masthead, has stayed rather silent on Twitter and her two popular Tumblr blogs, #realtalk From Your Editor and Lady Journos.