Google appears to be making an attempt to expand its travel and local services
Google has agreed to buy Frommer's from John Wiley & Sons, the publisher announced on Monday, further expanding the search giant's travel business.
The terms of the Aug. 10 deal were not disclosed, but the New York Times' Julie Bosman reported it at $23 million.
Wiley, a 200-year-old publisher based in Hoboken, N.J., said it plans to use the proceeds of the sale to grow its trade, scientific, technical, medical, scholarly and global education businesses.
The publisher announced in March that it was shopping Frommer's as well as its culinary, general interest, nautical, pets, crafts, Webster's New World and CliffNotes arms.
With the deal, Google appears ready to build on its travel and local services brand. The Silicon Valley titan bought Zagat, the (unofficial) print predecessor to Yelp, for $151 million last year.
After Yelp began fighting with Google to remove its reviews from search results, complaining that it sapped advertising revenue away from the local search app, Google vowed to expand its local services division.
And now, Google's former vice president for local, maps and location — Marissa Mayer — has left the company to serve as CEO of Yahoo.
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