Hearst's new iPhone app division -- called LMK, short for "Let Me Know" -- is a lean operation. Five employees churn out apps that cost $.99 to $1.99 for a "few hundred dollars of employee time," said the division's executive vice president George Kliavkoff in an article by The Wall Street Journal. This thing is built with one objective, load up the App store with as many products as possible, as quickly as possible and wait for the money to flow in.
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