Norman Aladjem has left the Paradigm Talent and Literary Agency to become the president of Levity Entertainment Group, Levity said today.
Aladjem had been with Paradigm since 2004. In addition to his executive responsibilities, Aladjem oversaw Paradigm's talent department and tended to a personal client list that included Katherine Heigl, Sharon Stone and Larry the Cable Guy.
“Talent today needs career architecture that includes directly produced and owned properties, and that takes full advantage of digital, mobile and social distribution platforms,” Aladjem said, praising his new home as poised to lead the next generation of talent.
“We’re delighted to have an A-list executive — with experience in every entertainment vertical — join us as we further expand to take advantage of emerging opportunities in both traditional and digital packaging and production," Levity chairman Robert Hartmann said while announcing the hire.