Not even pop-up blockers can dampen the Internet advertising market.
Online promotions generated a record $7.3 billion in the first quarter of 2011, according to a report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
That represents a 23 percent jump from the $5.9 billion banked during the same period a year ago.
The growth is attributable to Americans increased appetite for online entertainment and social networking, making the digital a more attractive platform for advertisers, according to Randall Rothenberg, President and CEO of the IAB.
Internet advertising totaled $26 billion for all of 2010; a mark that the industry is on pace to shatter.
