First digital media projects include a “Zoolander” animation and online game
Paramount Digital Entertainment has signed an exclusive first-look deal with Red Hour Digital, a new subsidiary of Ben Stiller’s Red Hour Films, the company announced on Wednesday.
Under the new two-year deal, Red Hour will develop original digital media properties that can be launched on a variety of formats, including live action and animated webisodes, as well as social media games.
Mike Rosenstein, who has collaborated with Stiller and his producing partner Stuart Cornfeld at Red Hour Films for the past four years, has been promoted to Director of Digital Content. He will oversee the Paramount Digital relationship for Red Hour.
Said Stiller, "I believe the internet is a magical gateway to make all our dreams come true. Red Hour is also developing a new flying jet pack and a teleportation system to travel through time. But for now, we are concentrating on making funny videos to watch while people are pretending to work.”
The first projects in the pipeline include an animated digital extension of "Zoolander," as well as an accompanying social media game. Red Hour is also developing “Billy Glimmer: Entertainer of the Century,” an online original comedy about Billy Glimmer (Stiller) the most successful singing impressionist-comedian in Las Vegas.
Ben Stiller and Red Hour have a strong history of creating top-tier comedy in film and television as well as for digital platforms, including the new “Stiller and Meara” series for Yahoo!, and the STILLERSTRONG viral campaign, which to date has raised over $300,000 entirely from social media towards building temporary schools in Haiti.