Rupert Murdoch's Renamed News Corp. – New Company, Same Boss

The company's new logo is based off of Murdoch's script

News Corp. unveiled a new logo for its new era on Tuesday, yet one styled after the handwriting of longtime boss Rupert Murdoch. Murdoch, Chairman and CEO of the current News Corp., will remain as Executive Chairman of the new company.

"Today we are unveiling a new logo that will be our emblem for this future," CEO Robert Thomson wrote in a memo to staff. The name is historic and the script is based on the writing of Rupert and his father, who have provided us all with not only a name, but a remarkable professional platform."

News Corp. will soon split into two companies – 21st Century Fox, which houses all of the company's entertainment properties, and News Corp., which houses its publishing assets which includes the Wall Street Journal and HarperCollins. The company staged its first Investors Day presentation for the new company on Tuesday.

Here's what Thomson had to say about the new company:

“We at the new News have three shared objectives: creating great content; delivering great content; and selling great content. And so we will strive with the energy and the curiosity that have characterized the company since its foundation and that must characterize the new News. We will cultivate a start-up sensibility even though we already work for the world's most established and prestigious diversified media and information services company.”