Mitt Romney may have the cash, but President Obama has the women.
Three Hollywood actresses took the stage at the Democratic National Convention in Charlotte, N.C. to stump for the president's reelection.
Actress Scarlett Johansson urged young voters -- whom Obama overwhelmingly drew to the polls back in 2008 -- to again rally at the ballot box. She said she grew up in a lower-middle class New York City family, moved yearly and depended on public school lunch vouchers to get by.
"My girlfriends from high school to this day still depend on Planned Parenthood and often Medicaid for important health care services," she said before reminding the audience that less than half of eligible voters between ages 18-24 voted.
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Fellow New York-native and "Ray" star Kerry Washington targeted women in her speech, appealing to those who have lost their sense of political efficacy in this election cycle.
"Here's the thing, you may not be thinking about politics, but politics is thinking about you," she said, her voice rising as the audience cheered. "Today there are people out there trying to take away rights that our mothers, our grandmothers and our great-great grandmothers fought for."
Among those rights, slipped in between the right to vote and equal pay, was "the right to choose," a jab at the Republican platform ratified last week that vows to make all abortions illegal.
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Eva Longoria, a co-chairwoman on Obama's reelection campaign and a longtime supporter and surrogate, spoke the longest -- more than five minutes, compared to an average of about three.
She told supporters that Obama is "fighting to make college more affordable" and will protect the middle class more than the Republicans, whom she said intend to enrich only the top nation's already-wealthy top earners.
"Mitt Romney would raise taxes on middle-class families to cut his own, and mine," she said. "The Eva Longoria flipping burgers at Wendy's, she needed a tax break. But the Eva Longoria who works on movie sets does not."