"Dave Hill: Swing Voter" will center around the 7 percent of voters who will likely determine the outcome of the presidential race
Meet Dave Hill — undecided voter.
The comedian and author will be headlining a new YouTube series centered around the 7 percent of voters who will likely determine the outcome of the presidential race, TheWrap has learned.
Moreover, as an Ohio native, Hill hails from a battleground state.
Entitled "Dave Hill: Swing Voter," the program, which launches Monday, finds Hill interviewing everyone from politicians to pundits to regular Joes on the street in a quest to figure out if he should check out the box for Romney or Obama.
Hill hosts the stage show "The Dave Hill Explosion" at the Upright Citizens Brigade Theatre and has been a contributor to the radio program, "This American Life." His first book, "Tasteful Nudes: …and Other Misguided Attempts at Personal Growth and Validation," was published this May.
Each episode will run for two to five minutes and will be hosted on Official Comedy, one of four YouTube sites overseen by new media start-up Bedrocket Media Ventures. New episodes will premiere three times a week on Monday, Wednesday and Friday between now and the election in November.
"There’s nothing funnier than politics right now, well I guess funny in a sort of sad way," Brian Bedol, founder and CEO of Bedrocket, told TheWrap. "We felt we needed to do some programming in the political season, and we've always loved the work of Dave Hill, who in his own way represents the ultimate swing voter. It seemed like a good idea to follow him on his quest."
Along the way Hill will attend Tea Party rallies, journey through swing states like Florida and Pennsylvania to try to discover just what the electoral college is all about.
Bedrocket, which announced a $15 million funding round from New Enterprise Associates earlier this month, sees the move into topical, political comedy as a way to broaden YouTube's audience beyond teenagers.
"This is a chance to go after a little older, well-educated, demographic that uses TV for video and the internet for news," Bedol said. "They're beginning to realize that the internet and YouTube is not just for cat videos anymore."