The company behind the Tupac hologram strikes again
Long live the King.
Elvis Presley, the pelvis shaking legend who helped take rock 'n' roll mainstream, is returning to stages — at least in holographic form.
The "Heartbreak Hotel" singer is being brought back to life courtesy of Digital Domain Media Group, the same team that created a digital facsimile of Tupac Shakur for Dr. Dre's recent show at the Coachella Valley Music Festival.
The digital production company said Wednesday that it has signed an exclusive agreement with CORE Media Group to jointly develop, produce and own a series of "virtual" Elvis' likenesses for shows, film, TV and multi-platform productions.
CORE Media Group owns the licensing rights to the Elvis brand, along with those of Muhammad Ali and "American Idol."
It is not the first time Elvis has toured posthumously. In 2001, James Burton and other members of the singer's 1970s band embarked on a tour that synchronized their playing with archival footage of Elvis singing.
However, the latest news is probably apocalyptic for Las Vegas' thriving Elvis impersonator industry. Particularly, as the companies said they have already begun work on the virtual Elvis Presley likenesses.
For fans, that means the King of Rock could soon be unleashing his seductive snarl at a concert near you.