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Zynga Rolls Out Reward-Based Mobile Advertising Campaign

October 16, 2012 By Alexander C. Kaufman 30 weeks ago

Zynga partners with Honda on a reward-based marketing campaign as the struggling game studio tries to appease nervous investors

  

Digital Studio Execs Insist 'Everything Is Moving in the Right Direction' for Online Video

October 2, 2012 By Alexander C. Kaufman 32 weeks ago

Executives from Maker Studios, Bedrocket Media and NBC Universal's president of digital talked growing online video audiences and advertising revenue at TheGrill 2012

  

Amazon Reveals New Kindles in NFL Commercial (Video)

September 6, 2012 By Alexander C. Kaufman 36 weeks ago

Amazon confirms leaks about a backlit e-reader and different sized Kindles with a commercial it aired a day before its secretive press conference in Santa Monica

  

Hearst Promotes Jeffrey Hamill to VP of Sales, Marketing

August 23, 2012 By Alexander C. Kaufman 38 weeks ago

Hearst puts Jeffrey Hamill, the former senior vice president of advertising sales and marketing, in charge of the whole division

  

Apple Granted Patent for Ad-Skipper That Plays Songs, Video During Commercials

August 21, 2012 By Alexander C. Kaufman 38 weeks ago

Apple's new patent adds to the speculation surrounding a revamped, broadcast-integrated Apple TV

  

L.A. Times Names Michael J. Tannourji New Advertising Executive

August 7, 2012 By Alexander C. Kaufman 40 weeks ago

L.A. Times' new hire comes more than six months after the last executive in that position departed

  

Washington Post Co. Turns a Profit in Q2, But Print Ads Down 15%

August 3, 2012 By Alexander C. Kaufman 41 weeks ago

The company's broadcast and online publishing divisions earned extra money, largely due to political advertising at the D.C. broadsheet

  

Yahoo Officially Launches Genome, Making Making Ad Data More Transparent to Advertisers

July 9, 2012 By Alexander C. Kaufman 44 weeks ago

Two months after unveiling the service, Yahoo has already brought on BMW and STP fuel as initial customers

  

PayPal Teams With TiVo, Comcast for Interactive Click-And-Buy Ad Service

June 12, 2012 By Alexander C. Kaufman 48 weeks ago

New PayPal-enhanced interactive advertisements will allow TiVo and Comcast viewers to purchase products with remotes

  

Internet Ad Revenue Totals $8.4 Billion in 1st Quarter

June 11, 2012 By Alexander C. Kaufman 48 weeks ago

The record high shows slower growth compared to 2010

  

We're All Worker Ants in Facebook's Ad Scheme

May 25, 2012 By Edward Jay Epstein 51 weeks ago

Guest Blog: I discovered problems with Facebook’s anthills when I sought to advertise my own e-books

 

  

New York Times Co. Earnings: Advertising, Digital Revenue Slid Over Q1

April 19, 2012 By Brent Lang 1 year ago

Net income jumps to $42.1 million from $5.4 million thanks to sales of regional newspapers

  

Yahoo to Cut Up to 2,000 Employees ... And That's Just the Beginning (Report)

April 3, 2012 By Lucas Shaw 1 year ago

Yahoo is going to lay off as many as 2,000 of its nearly 14,000 employees on Wednesday, according to a report from Kara Swisher

  

Report: Google Now Owns Nearly Half of the Online Advertising Market

December 5, 2011 By Brent Lang 1 year ago

ZenithOptimedia says search giant controlled 44.1% of the market in 2010, up from 41.9% in 2009

  

Bitter Pill: Google Forfeits $500M Generated by Online Canadian Pharmacies

August 24, 2011 By Peter Voskamp 1 year ago

Ads on the search engine resulted in illegal shipments of prescription drugs into the U.S.

  

Media Buyers Not Overly Concerned About Thursday's Stock Plunge

August 5, 2011 By John Consoli 1 year ago

Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time -- say six, eight, 10 months

  

Comcast Sues DirectTV for False NFL Advertising

August 4, 2011 By Lucas Shaw 1 year ago

The country's largest cable operator and largest satellite operator will continue their spat in court

  

NY Times Reports $120M in Q2 Losses, But Online Subs Up

July 21, 2011 By Lucas Shaw 1 year ago

A one-time payoff and declines in print advertising offset gains in online readers and online advertising -- despite pay wall

  

CW Poised to Complete Upfront Sales, With 11% Increase; ABC, CBS Also Up

June 3, 2011 By John Consoli 1 year ago

The eye is seeing 14% increases; ABC is 11% over last year

  

Spanish-Language TV Networks Poised for Advertising Fiesta

May 12, 2011 By John Consoli 2 years ago

As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010

  

What Recession? Big 5 Broadcast Networks Set for Upfront Windfall

April 27, 2011 By John Consoli 2 years ago

Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring

  

U.S. Media Braces for a Bloody Royal Wedding Blitz

April 21, 2011 By Dylan Stableford 2 years ago

With an estimated two billion people expected to tune in, NBC, CNN, others ramp up coverage and branded products, walking a fine line between comprehensive and overkill

  

Ex-WB CEO Jordan Levin: Product Placement to Grow 20% a Year Through 2013

April 13, 2011 By Dylan Stableford 2 years ago

Generate chief predicts branded content market segments will continue double-digit growth

  

The Top 25 Winners and Losers of the Magazine Ad Page Race

April 7, 2011 By Dylan Stableford 2 years ago

People, Rolling Stone thrive during another positive first quarter, while others – like Newsweek -- struggle

  

Is Charlie Sheen About to Start Shilling on Twitter?

March 3, 2011 By Dylan Stableford 2 years ago

"Two and a Half Men" star has more than 1,000,000 followers - a great audience for advertisers

  

CBS Profit Up 32%; Every Division Reports Double-Digit Growth

February 16, 2011 By Dylan Stableford 2 years ago

The Eye saw across-the-board, double-digit profit increases during the last three months of 2010