Nielsen Buying Arbitron for $1.26B 22 weeks ago
Two of the leading market research firms will be united under one roof after Nielsen Holdings announced Tuesday that it will acquire...
By Brent Lang
The search is on for an authoritative Nielsen-esque measure for multi-platform viewership
Arbitron executive will be vice president of TV sales and business development
Radio ratings company Arbitron will revamp a new measurement system to make it properly account for minorities, according to a settlement announced Wednesday.
All makers of loud, stupid action movies only wish their films delivered as much sheer sensation as this latest installment in the vroom-vroom saga