PR Beck Media Acquires Insignia Public Relations 23 weeks ago
Entertainment and tech public relations agency Beck Media & Marketing has acquired competitor Insignia Public Relations, the company...
By Alexander C. Kaufman
FullScreen will offer creatives greater marketing assistance to help channels emerge from the YouTube clutter
Kaiju Emergency Alert System test and countdown clock on the film's official site tease film's upcoming trailer
Moviepilot will work with movie studios to engage fans across social platforms like Facebook and Twitter
Zynga's onslaught of departures continues into September as another top ranking official leaves
Hearst puts Jeffrey Hamill, the former senior vice president of advertising sales and marketing, in charge of the whole division
Drawing a page from "Exit Through the Gift Shop," Indomina Group launched an ambitious street campaign to attract true crime fans to "The Imposter"
New PayPal-enhanced interactive advertisements will allow TiVo and Comcast viewers to purchase products with remotes
Sara Greenberg Roberts, who joined the Weinstein Company less than two years ago, has asked to be released from her contract
TheWrap reported previously that Disney had sought to replace the marketing chief; now sources say she is effectively gone
Disney has reached out to two major executives to recruit a replacement, TheWrap has learned
Dana Precious, Jeffrey Stewart and Jodi Miller all are out -- one year before Disney releases "The Avengers"
How Hollywood and its marketing departments read the latest numbers
Former Lionsgate marketing co-president left the studio was best known for her work on the "Saw" franchise and Tyler Perry movies
"Marketing is the most dynamic area of the business right now -- it’s where innovation and breakthrough thinking is happening most frequently and to greatest effect"
Exclusive: Tim Palen, the other co-president, will take over studio's film marketing division
Just as most filmmakers do not make their films on their own, they should not be distributing and marketing those films on their own
The network released two promos based on MSNBC's "Lean Forward" ad campaign
Massive marketing push for 3-D film the studio hopes is the next "Avatar"
The cable network's new ads include subtle imagery designed to emphasize its progressive slant
Newly arrived ABC Entertainment president Paul Lee shakes up his marketing team
The movie and entertainment business has always been a gamble. Here are some rules of the game
Michelle Kessler joins Integrated Sales Marketing team in a short-term rotating position to marketing programs for NBCU clients
Discovery Communications exec tapped to be OWN's senior vice president of marketing
Marketing chief Tony Sella really isn't to blame for the movie's flopping; look a little higher up the executive ladder at Fox
Prize is named after CBS' veteran marketing/promo executive, who died in April
Warner Bros. is relying on money shots and viral ads to woo audiences weary of brain-dead blockbusters
All makers of loud, stupid action movies only wish their films delivered as much sheer sensation as this latest installment in the vroom-vroom saga