Very soon, all computers will be easily connected to big home LCD TV screens,. And everybody is going to be downloading entertainment content from the internet. Who will they download from? How will they pay for it? Will they pay for it?
Enter Adam Fisk’s creation, Little Shoot. It is unlike most other peer to peer file sharing software because it lives right on your Firefox or Internet Explorer or Safari browser. Little Shoot downloads and stores music, movies, any media files with one click. It is as easy to use as… AOL Mail. This interface simplicity allows it to blow away all the other lines of access to content on your computer. With Limewire, Bit Torrent, Pirate Bay etc.. there are small, but, for many, insurmountable technological hurdles.
The Little Shoot Add-on operates as simply as Flash on the browser. Tech grandmas who barely manage Yahoo mail will very easily add Little Shoot to their browsers, do a Little Shoot search, click on a music file(or a movie, TV show, book, whatever) AND the content will automatically be added to their ITunes Music Library or another folder. Much too simple.
Two blocks from Paramount Studios, inside a Spartan one bedroom apartment, Adam Fisk builds LITTLE SHOOT, his media empire, at a worn old dressing table in the bedroom he shares with stop motion animator-filmmaker Rachel Johnson.
Branch office is Buzz Coffee on Beverly Boulevard just East of The Grove. That’s where he does a lot of his software writing and online problem-solving with the help of programmers all over the world. The lattes are solid at Buzz Coffee and the wi-fi is fast and free.
Peer to peer technologists like Adam Fisk understand that the underlying technology they are exploring has vast and important applications. The advantages of peer to peer technology for distribution of content over standard internet broadcasting are mammoth. As more people share files, the cost for bandwidth reduces dramatically. Increases in traffic will not necessitate increased bandwith cost as peer to peer users(file sharers) essentially share distribution overhead throughout the web chain of content users. Transcending the software architecture of Limewire and its Bit Torrent siblings, Fisk is using SIP, software coding similar to that found on technologies from Cisco and Nokia.
Working with a group of researchers at NYU, Fisk is involved in Kaleidoscope, a similar browser add-on, which will enable citizens in China and other nations to bypass stringent government censorship and surf the web globally and freely.
CHECK OUT HOLLYWOOD 4.0 VIDEO INTERVIEW WITH ADAM FISK -- DEVELOPER OF LITTLE SHOOT