Why Would Cameron Call 'Avatar' a Chick Flick?

March, 08, 2010 4:44 pm | Comments On #Amanda Sloane Murray, Avatar, James Cameron

In his recent interview on Bravo's "Inside the Actors Studio," James Cameron made the observation that over the course of its development, “Avatar” became a chick flick.

This seemed like an odd thing to say, and in saying it, Cameron implicitly raises the question of what defines a “chick flick,” what the term has come to mean in today’s filmmaking industry -- and why, all of a sudden, it’s a desirable thing for a film to be.

Cameron elaborated by explaining that Jake Sully has a strong relationship with the maternal figures in his life, and that even the energy of life and nature is considered female.

Avatar Jake Sully Sam WorthingtonBeyond that, and despite its primary themes of advanced technology and...

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The Mystery of the Chick Flick

February, 10, 2010 10:27 am | Comments On #Dear John, Movies, Nicholas Sparks

This past weekend, something momentous happened in Hollywood. “Dear John," a chick flick based on a schmaltzy Nicholas Sparks novel and starring two only moderately famous actors, unseated “Avatar,” the most successful movie of all time.

Nobody saw it coming. Why not? One simple reason: Hollywood still doesn’t understand how to market to women.

As of last week, expectations for “Dear John”, were low, to say the least. Tracking reports indicated that it might make $15 million, $20 if Screen Gems got lucky and enough women dragged their boyfriends away from their televisions. Week after week, “Avatar” had claimed the number one spot. This certainly didn’t seem like the movie to dethrone it.
 
I mean, just consider its liabilities: Nicholas Sparks adaptations are by no means guaranteed...
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