This past weekend, something momentous happened in Hollywood. “Dear John," a chick flick based on a schmaltzy Nicholas Sparks novel and starring two only moderately famous actors, unseated “Avatar,” the most successful movie of all time.
Nobody saw it coming. Why not? One simple reason: Hollywood still doesn’t understand how to market to women.
As of last week, expectations for “Dear John”, were low, to say the least. Tracking reports indicated that it might make $15 million, $20 if Screen Gems got lucky and enough women dragged their boyfriends away from their televisions. Week after week, “Avatar” had claimed the number one spot. This certainly didn’t seem like the movie to dethrone it.
I mean, just consider its liabilities: Nicholas Sparks adaptations are by no means guaranteed...