Adweek Says Bye-Bye to Brandweek, Mediaweek

As expected, Michael Wolff consolidates trade brands under “Adweek” banner

Adweek is moving ahead with its plan to fold sister brands Brandweek and Mediaweek into Adweek.

Brandweek and Mediaweek "will become part of the new, completely redesigned Adweek.com," a note posted Monday on the Brandweek and Mediaweek sites reads.

Prometheus Global Media, which also owns the Hollywood Reporter, is folding the print versions of Brandweek and Mediaweek. Monday's issues will be their last.

“It’s time for one conversation, not separate ones,” editorial director Michael Wolff wrote in an open letter to readers in both on Monday.

Starting next week, Adweek will encompass content from all three with a new tagline: “The Voice of Media.” As a result of the merger, some layoffs are expected.

Wolff — the outspoken Vanity Fair columnist, Newser founder and Rupert Murdoch biographer — was hired last October by Jimmy Finklestein’s e5 Global Media, which changed its name to Prometheus a few weeks later.

The three separate "Weeks" were established to offer the advertising industry a diversified counterpart to chief competitor Ad Age.

But Nielsen began a retrenchment in 2008, when it consolidated the editorial teams for the three books.