As expected, Michael Wolff consolidates trade brands under “Adweek” banner
Adweek is moving ahead with its plan to fold sister brands Brandweek and Mediaweek into Adweek.
Prometheus Global Media, which also owns the Hollywood Reporter, is folding the print versions of Brandweek and Mediaweek. Monday's issues will be their last.
“It’s time for one conversation, not separate ones,” editorial director Michael Wolff wrote in an open letter to readers in both on Monday.
Wolff — the outspoken Vanity Fair columnist, Newser founder and Rupert Murdoch biographer — was hired last October by Jimmy Finklestein’s e5 Global Media, which changed its name to Prometheus a few weeks later.
The three separate "Weeks" were established to offer the advertising industry a diversified counterpart to chief competitor Ad Age.
But Nielsen began a retrenchment in 2008, when it consolidated the editorial teams for the three books.