Alexander Ljung at TheGrill: The Many Diverse Ways to Sound Off on the Web (Video)

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Alexander Ljung at TheGrill: The Many Diverse Ways to Sound Off on the Web (Video)

Published: September 23, 2011 @ 2:10 pm

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By Tim Kenneally

Alexander Ljung, the co-founder of innovative audio-sharing platform SoundCloud, took part in TheGrill on Tuesday and explained the multitude of uses for his service.

Distinguishing SoundCloud from music-centric web offerings, Ljung rattled off just a few of the ways that people can sound off with his brainchild.

''As much as YouTube is for video, we are for sound," Ljung offered. "So that could be some of our users like 50 Cent or Madonna or Foo Fighters putting up new music that they've made and that they want to share across the web, or it could be somebody recording their baby's first words with one of our mobile applications. I do these little voice updates -- little diary notes of what's happening in my life and what I'm thinking about."

Get TheWrap's full coverage of the Alexander Ljung session here.

Get TheWrap's full coverage of TheGrill here.

Tags: alexander ljung, Media, soundcloud, TheGrill, Thegrill 2011

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At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.

Conceived in an effort to create a high level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance and technology.

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