CBS Tops Estimates: Revenue Up 8%; Redstone Calls Moonves a 'Genius'

CBS Tops Estimates: Revenue Up 8%; Redstone Calls Moonves a 'Genius'

The conglomerate's chairman touts the company's "absolutely terrific" showing amid a revived advertising market

Published: August 02, 2011 @ 2:10 pm
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By Fred Schruers

Wall Street’s already upbeat  predictions for CBS Corp. were topped by the media titan’s actual performance Tuesday as advertising led a surge across several revenue streams.

Chariman of the board Sumner Redstone opened the earnings report kvelling about the company's "absolutely terrific" showing, while even declaring president and CEO Les Moonves "a genius".

Following market close, CBS reported quarterly net earnings of $395 million, contrasting with  the $150 million figure of a year ago.

Revenue was up 8 percent, at $3.6 billion, again exceeding expectations.

Even up against the high bar set last year by the dual  gifts of expanded political advertising and a boost from the NCAA men’s basketball finals -- divided this year with Time Warner -- ad revenue ticked up  3 percent.

Moonves and Chief Financial Officer Joe Ianniello noted that the assurance that there would be an NFL season gave cause for still greater optimism, while also citing refreshed activity in ads from Japanse automakers "coming back." 

Moonves added that recent content deals with Netflix and Amazon were derived totally from shows that are not currently airing, and cited the three versions of C.S.I. currently on the air as typifying the upside for future streaming video deals —“We will get a lot of money for those.”

Th report emphasized CBS' dominance in the prime time television ratings, but Moonves was quick to point out that the corporation was enjoying "near record profit levels across the board." 

Tags: Media

Description

 

Fred Schruers was a staff writer and part of the magazine's annual Power List team at Premiere magazine, where he also profiled directors at work, including Steven Spielberg, Ridley Scott, Michael Mann, James Cameron, Christopher Nolan, and David Fincher. His tenure at Premiere was bookended by extended periods writing  features on music, film, television, sports  and military affairs at Rolling Stone, including cover stories on figures ranging from Bruce Springsteen and Madonna to Michael Douglas, John Travolta and David Letterman. He wrote articles for the Los Angeles Times on Frank Gehry and David Hockney, as well as numerous book reviews, and had his own blog. "The Hollywood Deal,"  at Portfolio.com. He'll be covering the entertainment industry's  power brokers, along with the talent they marshal.

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