Publisher is bullish on the technology, wary of Apple's “stranglehold”
A Condé Nast executive told attendees at the South by Southwest Conference that the company plans to have a digital edition for every one of its 20-plus magazines available by the end of the year.
"We like this technology so much that by the end of the year every magazine will have a digital edition," Rick Levine, Condé Nast's director of editorial operations, said at the annual conference in Austin, Texas.
But like plenty of other magazine publishers, Levine was critical of Apple — and its leveraged position in the tablet marketplace.
"We frankly don’t want Apple to have a stranglehold on this business," Levine said, according to a report by Condé Nast-owned WWD.
Condé Nast — which publishes Vogue, Wired and the New Yorker — has yet to strike a deal with Apple to sell subscriptions for its iPad editions and has subsequently been looking to other platforms for growing its digital circulation.
Last month, the company announced the launch of digital editions for Google’s Android.
Meanwhile, Meredith Corp. announced on Tuesday the launch of the first iPad editions of Better Homes and Gardens, Parents and Fitness.
And according to AdAge, Meredith "is not, at least initially, participating in Apple's iPad subscription plan."