HSN's Mindy Grossman at TheGrill: 'We Don't Sell, We Inspire' (Video)

HSN's Mindy Grossman at TheGrill: 'We Don't Sell, We Inspire' (Video)

Mindy Grossman tells AllThingsD's Kara Swisher how HSN's overwhemingly female customer base engages with the online shopping network -- and the games women play in the process

Published: October 02, 2012 @ 2:34 pm
Print this page
By Kasia Anderson

Mindy Grossman, CEO of HSNi, tells AllThingsD's Kara Swisher how her female customer base engages with the online shopping network -- and the games women play in the process.

Also read: How HSN Stopped Screaming at People and Became a Media Arcade

 

 

 

 

 

 

 

Tags: content, e-commerce, grill video, hsn, Media, The Grill, TheGrill video

Description

At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.

Conceived in an effort to create a high level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance and technology.

Wrap Tweets