ICM Partners Add 3 Agents to Bolster Digital, Branded Entertainment Divisions

Two agents will work in the digital division while one will work on branded entertainment

ICM Partners has hired three new agents — two to bolster its Digital Strategy Division and one to its Global Branded Entertainment Department, the agency announced on Wednesday.

Matthew Murray and Sarah Early will join the digital division, formed last June with the hiring of Keyvan Peymani. Both bring experience marketing brands. Early last worked on digital and cross-platform integrations at Telepictures Productions, developing branded entertainment for shows like “Anderson Live” and “Extra.” She previously worked at Innovative Artists, Don Buchwald & Associates and Abrams Artists Agency.

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Murray joins ICM Partners from Getty Images, where he was senior manager of global marketing.  

“Matthew and Sarah are seasoned digital and brand strategists who will be instrumental in helping us to further leverage the agency’s reach in motion pictures, television, live entertainment, new media and publishing,” Peymani, Managing Director of ICM Partners’ Digital Strategy Division, said in a statement. “They will work closely with our clients across all of our divisions, serving as strategic advisors in digital marketing, social media, interactive entertainment and the expansion of their core brands.”

Madison Wojciechowski will join the agency’s Global Branded Entertainment Department, based in New York. Also a veteran of Telepictures Productions, she will report to Carol Goll.

“Digital strategy has become an increasingly powerful tool in growing a brand, and Madison will work closely with Matthew and Sarah to further align our branding and digital strategy departments,” Goll said in a statement.