Internet Overtakes Newspapers in Ad Revenue

Web now #2 behind TV, according to Interpublic Group Cos. report

For newspapers, 2010 was bloody, but not as bloody as it could've been.

Still, figurative signs of the industry's demise continue to add up — and this one, via Ad Age, is big:

"The year just ending marked a sea change: The internet (including mobile) passed newspapers in 2010 U.S. ad revenue, making the internet the second-largest ad medium behind TV."

ALSO READ: Newspapers in 2010: Another Bad Year, But the Bleeding Slows

Now, as I pointed here, there is evidence that the hemorrhaging of newspaper print advertising is slowing. Advertising dollars fell 7.1 percent industry-wide during the third quarter, according to the Newspaper Association of America, following drops of 7.6 percent during the second quarter, and 11.4 percent during the first.

But without a major fourth quarter turnaround, newspapers aren't catching up to the Web sprint, especially if we're including mobile.

A sea change indeed.

[Photo illustration: TheWrap]