Facebook's Matt Jacobson spoke on "Leveraging Facebook for Opening Weekend" at TheWrap's media leadership conference, TheGrill. Want to know how a movie will open? Facebook wants you to forget about more traditional tracking services and get in bed with their social networking phenomenon.
Here, Jacobson shows exactly how interest on Facebook tracks to opening box-office weekends.
Get TheWrap's full coverage of the Facebook session here.
See all TheWrap's coverage of TheGrill here.
At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.
Conceived in an effort to create a high level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance and technology.
