R. Eric Lieb Explains Transmedia at TheGrill@Tribeca 2011 (Video)

At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in the Hollywood community.

Conceived in an effort to create a high level forum for discussing the transformational forces in our changing entertainment industry, TheWrap's second TheGrill -- this spring in Tribeca -- has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance and technology.