Rush Limbaugh apologized on Monday as he lost two more advertisers and Peter Gabriel’s music for his conservative radio talk show in the fallout from having called a female law student a “slut.”
That made a total of nine sponsors who have distanced themselves from the talk show host, who is not known for restrained language on the most uneventful of days.
The two latest sponsors were AOL and Tax Resolution Services, joining ProFlowers, which bowed out over the weekend despite an apology by Limbaugh to Georgetown law student Sandra Fluke.
AOL posted a statement on Facebook that read:
“At AOL one of our core values is that we act with integrity. We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on ‘The Rush Limbaugh Radio show.’”
On his Facebook page, Gabriel said he was "appalled" to learn that his song had been associated with the attack oin Fluke:
"Peter was appalled to learn that his music was linked to Rush Limbaugh's extraordinary attack on Sandra Fluke," the singer wrote on his page. "It is obvious from anyone that knows Peter's work that he would never approve such a use. He has asked his representatives to make sure his music is withdrawn and especially from these unfair aggressive and ignorant comments."
For its part, Tax Resolution Services tweeted: “We have decided to join other advertisers and suspend our sponsorship of ‘The Rush Limbaugh Show.’”
Limbaugh started a national firestorm of criticism last week after he attacked Fluke, as a “slut” and a “prostitute.” Fluke testified before Congress supporting the notion that religious institutions should provide medical coverage for female contraception.
He addressed the issue again on his show on Monday, even as advertisers continued to tumble, blaming the left for pushing him to extreme tactics:
"I don't expect, and I know you don't either, morality or intellectual honesty from the left," he said. "...This is the mistake I made: in fighting them on this issue last week, I became like them. Against my own instincts, against my own knowledge, against everything I know to be right and wrong, I descended to their level. I feel very badly about that."
After apologizing again, Limbaugh went on to address advertisers from his show:
Calling it a "shame," he said, "They decided they don't want you or your business anymore. This program is always about you... I knew the political inclinations of these people. They didn't care that they were profiting, and I didn't either. No radio broadcast will succeed by putting business ahead of the needs of its loyal audience."