Spotify and Yahoo have made a deal to integrate Spotify into the massive web portal, the two companies announced on Tuesday.
The deal gives Spotify access to Yahoo’s massive user base – almost 700 million unique visitors a month – and awards Yahoo the cache of working with Spotify. Those using Yahoo, whether reading about sports or finance, can enhance their experience with Spotify’s popular playlists and library.
“At Spotify we want to light up the Web with music and as Yahoo’s global music partner we’re able to reach their massive audience” Daniel Ek, CEO and founder of Spotify, said in a statement. “We are really excited about the new Yahoo leadership team and thrilled to partner with them to build great experiences around high quality content.”
Spotify has been seeking to expand beyond its relationship with Facebook, and this is the latest step in that process. At first, Spotify will roll out on Yahoo Music, but Yahoo will then integrate the service across its sites. Those new to Spotify will still need to sign up to use it on Yahoo.
Also read: Yahoo, CNBC Announce Online Partnership
Yahoo has made a habit of partnering with premium companies in specific fields, such as its recent deal with CNBC. According to a report on Hypebot published Tuesday, Spotify is now the second largest source of revenue for the record companies (after iTunes).
Spotify now boasts more than 10 million active users and three million paid subscribers, and one question is whether Yahoo will get a cut of the new subscribers it draws to the service. Jim Heckman, Yahoo's SVP of strategy, told AllThingsD's Peter Kafka that they will.
"Delivering compelling premium experiences across screens is core to our mission at Yahoo. Spotify is the leader in the digital music field and together we can provide the “soundtrack” for users around the world," Ross Levinsohn, interim CEO of Yahoo, said in a statement. “What Daniel and his team are doing is changing an industry, and we’re thrilled to be partnering with them.”