Steve Levitan at TheGrill: We Need a Better Way of Counting Viewers on Emerging Platforms (Video)

“I worry about a time, if the [ratings] system is not kept current, that old-fashioned shows that appeal to traditional viewers have an advantage over shows like mine"

Steven Levitan, co-creator and executive producer of the Emmys-dominating “Modern Family,” insists he is not "anti-Internet."

But he says the TV industry must quickly find a better way to track viewership on emerging platforms, or shows like his might be at a disadvantage.

“I worry about a time, if the [ratings] system is not kept current, that old-fashioned shows that appeal to traditional viewers have an advantage over shows like mine that appeal to younger, tech-savvy viewers,” said Levitan, speaking to a crowd of nearly 200 attendees at TheWrap’s media leadership conference.

View Levitan's full appearance at TheGrill in the video.

 

Get TheWrap's full coverage of the Steve Levitan session here.

Get TheWrap's full coverage of TheGrill here.