We get to kvell a little when someone notices our hard work.
OMMA, the magazine for online media, marketing and advertising, just published its annual list of heavy-hitters in the online publishing space. TheWrap was named among the top 100 most important publishers.
Here's what they had to say:
#93 The Wrap
Sharon Waxman's Tinsletown blog has managed to disintermediate some of the industry heavy-hitters like Variety and Hollywood Reporter in the short time it's been around, breaking major stories such as Comcast-NBC Universal deal and quickly creating a name for itself.
TheWrap was listed just behind the L.A. Times and Politico, and just ahead of Newsmax and Newsday.
The New York Times was number one. Time magazine was number 100. (Ouch!)
Here was the criteria they used.
"We factor in traffic data, though we don't base our assessment on only that. We consider prestige, share of voice, content quality, overall design and UX, innovation and, well, importance. We could get into complicated formulas here (as we have in the past) and be accused of being wonkish numbers crunchers (as we have in the past), but it's really just this simple: If you don't like it, make your own list."
I'm super proud to note that we're the only entertainment niche news publisher that even made the list.
We're very glad that they noticed.
And to the rest of you loyal users: send us your tips!
