Chris Sacca, founder of Lowercase Capital, makes a point. Read more: Thanks to Twitter, Hollywood and Silicon Valley Are Finally Working Together

Jeff Jordan, partner in Andreessen-Horowitz. Read more: Thanks to Twitter, Hollywood and Silicon Valley Are Finally Working Together

Wrap editor-in-chief Sharon Waxman at opening keynote

Keynote speaker Irving Azoff with Sharon Waxman (right) and producer Leslie Urdang

Chris McGurk, CEO of Cinedigm, with wife Jamie McGurk (right) and Sharon Waxman at opening night at TheGrill

Keynote speaker ESPN President John Skipper (right) with Sharon Waxman at the opening cocktail party

Bruce Friend (right) of Vision Critical with colleagues 

Rob Grady (left), COO of Wetpaint Entertainment, and Chris Kollas (right), SVP of strategy and business development, with Wrap COO Mark Davis

NBCU Digital President Nicholas Lehmann at the opening cocktail party

Wrap editor-in-chief Sharon Waxman opens TheGrill Day Two

Sharon Waxman and AllThingsD co-executive editor Kara Swisher face off with hard questions for Hollywood and Silicon Valley. Read more: Where Hollywood Sees Art, Silicon Valley Sees 'Bits & Bytes'; Who's Winning?

TheGrill was held at the London West Hollywood.

TheWrap's Brent Lang with Netflix Chief Content Officer Ted Sarandos. Read more: 'Arrested Development' Season 4 Footage Premieres at TheGrill

Moderator Carlos Watson (left) chats sports media with Geoff Reiss, CEO of Professional Bowler's Association, and Ed Desser of founder of Desser Sports Media. Read more: Show Some Respect: Sports Leagues, ESPN Give Hollywood a Blueprint for Success

The audience at TheGrill conference

Mindy Grossman, CEO of HSN, is grilled by Kara Swisher. Read more: How HSN Stopped Screaming at People and Became a Media Arcade

Keynote speaker Seth MacFarlane. Read more: Seth MacFarlane on a 'Classy' Oscars, a 'Family Guy' Movie - and Stewie

Seth MacFarlane is the creator of the animated television series "Family Guy." Video: Seth MacFarlane (and Stewie) on President Obama's Chance at a Second Term

...more Seth MacFarlane. More video: Seth MacFarlane: 'I Tend to Write With My Ears'

Vincent Bruzzese (left) of Ipsos MPG in lunchtime discussion with fellow attendees.

King of the Web Founder and CEO Maggie Finch leads a discussion about creating online contest site for performers.

Lunchtime debate at TheGrill

Sharon Waxman chats with convention attendees.

Chris Kollas (right) of Wetpaint Entertainment makes a point

More lunchtime conversation

Peter Heller, assistant dean for development and industry relations at UCLA, with TheWrap/HBO student fellows.

Dan Ferris of CAA

Jeff Colvin (right), SVP at Comerica Bank with his lunchtime colleagues

Gilles BianRosa (left), co-founder and CEO of Fanhattan, leads a lunchtime discussion

Jennifer Salke, president of NBU Entertainment and Paul Telegdy, president of NBC Alternative and Late-Night Programming. Read more: NBC Hopes to Rebound With Must-See TV - Again

M-Go CEO John Batter

Vincent Bruzzese, president of Ipsos MPG. Read more: Movie Buzz More Likely to Spread by Word-of-Mouth Than Social Networks

Kickstarter co-founder Yancey Strickler

A debate about online video with (from left) TheWrap's Brent Lang, Nicholas Lehman, president of digital at NBCU, Chris Williams, chief development officer at Maker Studios, and Brian Bedol, CEO of Bedrocket Media Ventures.

Chris Williams of Maker Studios, a leading online video producer. Read more: Digital Studio Execs Insist 'Everything Is Moving in the Right Direction' for Online Video

Brian Bedol of Bedrocket Media Ventures. Read more: Digital Studio Execs Insist 'Everything Is Moving in the Right Direction' for Online Video

Writer-director-producer Judd Apatow in conversation with Irving Azoff, Live Nation Entertainment executive chairman

Azoff discussed the state of the music industry. Read more: Irving Azoff Calls Pandora 'Shitty,' Bemoans Era of 'Idol,' 'The Voice'

Apatow and Azoff traded stories and jabs at Apple. "Steve Jobs ruined music," Apatow said during their conversation. "I wouldn't say that," Azoff said. "Steve Jobs changed music forever."

After the panels, TheGrill attendees gathered for drinks at The London's rooftop pool 

Conversations and debates continued at the closing cocktail party.

Convention attendees mixed under the sun

Spectacular city views at the closing cocktail party

Lively conversation at the cocktail party

And drinks -- definitely drinks

Poolside chatter

Tobi Bauckhage, CEO of Moviepilot GmbH, conducts a bit of business at the party

...that's definitely business