Esquire magazine seems to have discovered the Internet, and the wonders of interactivity.
What they haven't discovered, apparently, is what constitutes barriers to clickability.
So here's their exciting new interactive adventure for the movie, "Sherlock Holmes," starring Robert Downey Jr. who apparently "pops to life," in ways that will astound you! It's a new Esquire! An augmented Robert Downey! Click here -- well, no wait a minute.
First you have to do a couple of things.
Number one: you need a webcam. Then you need to download software -- (are you kidding me?). Don't miss the highlighted "end-user agreement" and "legal disclaimer for Lexus Ar Experience ad" (wha'?), which definitely makes you feel like spending your time to download software, sign disclaimers and then get to watch Robert Downey Jr. -- whose antics here are so exciting, that they are worth all this foreplay.
Note to Esquire: any special feature you offer readers that comes with instructions like 'How to Get Started' is a bad idea.
And just to make it super-fun, the entire shindig comes with trouble-shooting instructions, and a look behind the scenes at their living, breathing, moving, talking magazine.
I'm sure it's really great. Would someone who bothered to download the software let me know?