The Awl -- a website launched in April by ex-Gawker scribes Choire Sicha and Alex Balk with the tagline "Be less stupid" -- has been quietly building a nice little following. (A thank you to its readers post on Friday drew 115 comments, for one measure.)
It also accepts advertising -- some of it auto-served, which can put the ads and the Awl's breezy commentary at odds.
Like today, for instance:
Media Alley looks at the media landscape from print to digital, legacy media to new media.
Larry Page says the deal is designed to "supercharge" Android
News Corp. CEO declines comment at Allen & Co. conference in Sun Valley as phone-hacking scandal escalates
Guest scribe Karen Spears Zacharias takes the best-selling novelty book for parents a little too seriously
Now you can only use 2,000 characters max, not 5,000
Newly-formed Mercury Ink will publish books and authors hand-picked by Beck
Is this what we really need: two old white dudes debating hip-hop lyrics on cable television? | VIDEO
Fox News host defends network's beef with rapper after "Daily Show" criticism | VIDEO
Do we really need to see his "brains ... kind of draped out from the socket"?
Tabloid creates two-day front-page "controversy," forces studio to park it off the street
Actor's lawyers hit musician Jason Drake with cease-and-desist, claiming name had been trademarked for music
