The U.S. Federal Trade Commission should block Google Inc.'s planned acquisition of AdMob Inc. because the deal would diminish competition in the mobile-advertising market, two consumer groups said.
The takeover would give Google dominance in mobile advertising and hurt consumers, the Center for Digital Democracy and Consumer Watchdog said in a statement today. The groups said they sent a joint letter to the FTC.
Google, the most popular Internet search engine, agreed last month to pay $750 million in stock for AdMob.
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