When MTV parent company Warner Communications launched VH1 in 1985, it used MTV's huge library of music videos to create a compelling channel that still resides on everyone's cable dial. MTV was both a resource and a marketing tool.
Fast-forward three decades and Discovery Communications is using Discovery Network in the same way, save one thing -- it's putting VH1 online.
Discovery and its online video subsidiary Revision3 on Thursday launched Testube, a new online video network that mixes Discovery's vast archives with Revision3’s younger, digital-savvy audience.
Discovery bought Revision3 last May to jump firmly into the burgeoning industry of online video, acquiring the expertise and reach of one of the bigger networks around. Those ambitions are manifest in this channel, which the two parties have been talking about since the...