Like the cast of MTV’s “Jersey Shore [5],” this is getting stupid – one shot at a time.

Here's the situation, literally.

First, it was the Jersey Shore Convention and Visitors Bureau, which issued a press release blasting MTV's "one-dimensional," guido-filled portrayal [6] of its pristine home.

The press release was issued on a Friday, the day after the show’s debut. And again on the following Monday (“REPEAT ALERT: Jersey Shore Reacts to 'Jersey Shore'”) this time with links to local attractions, hotels and shopping:

At the Shoppes at the Arcade, for instance, vendors include Anglesea Treasures, with such eye-popping home decor as an $850 pair of metal dogs.

Then there was the Lower East Side burrito joint looking to cash in on Snooki’s skyrocketing face [7]. (As Hollywood Life’s Corynne Steindler rather dutifully asked, “Would you eat a Snooki taco? [7]”)

And now we have the New Jersey Italian American Legislative Caucus, whose chairman fired off a letter to Viacom this week [8]asking that the show be taken off the air.

According to this report [8], state lawmakers have asked advertisers to boycott the show.

OK. Can everyone just calm down. It’s a #%$#ing reality show. Which, in 2009, as ever American knows, means “unreality.” Or “entertainment.” Or “bats--- insanity.”

The fact that these lawmakers and tourism officials are up in biceps over the existence of "Jersey Shore" means they smell more than Snooki’s taco here: They smell an opportunity to cash in on the fist-pumping alterniverse, just like Viacom. Just like MTV. Hell, just like Jay Leno [9].

If heatseeking missiles like this Jersey caucus chairman really wanted “Jersey Shore” off the air, they’d shut up about it.

More 'Jersey Shore' Coverage:

State of New Jersey to MTV: 'Jersey Shore' a 'One-Dimensional Portrayal' [6]

MTV's 'Guido'-Filled Promo for 'Jersey Shore' [5]