On Friday, AOL cut 2,500 jobs ahead of its announced Dec. 9 spin-off from Time Warner.
And on Sunday, it previewed a new brand identity: Aol. Not AOL.
"New Aol Brand Expresses Commitment to Stimulating Content, Openness and Inclusion," reads the press release.
“A simple, confident logotype, revealed by ever changing images. It’s one consistent logo with countless ways to reveal."
Let us know if you get it.
The new brand will be fully unveiled on Dec. 10, when AOL common stock begins trading on the New York Stock Exchange.
Here's the rest of the official word:
“Our new identity is uniquely dynamic,” AOL chairman and CEO Tim Armstrong said in the press statement. “We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade.”
The company AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop the new brand identity.
