In honor of his '70’s era documentary “Three’s Company: The Drama,” James Franco sported a wig and sang karaoke at the appropriately named after party -- “Nivea for Men: Look Like You Give a Damn” on Friday night. This followed a Sotheby’s Chefdance dinner that had a Bravo “Top Chef” contestant cooking for Andie Macdowell, Rachel Leigh Cook and others. (Photo by: Sonia Recchia for Nivea for Men.)
On Friday, One Republic fronted a “tastemakers” dinner with Ralph Lauren to further an expansive collaboration between the pop-rockers and the Polo brand’s new “Big Pony” collection of men’s fragrances. (Photo by Wireimage)
Most frequent swag suite attendees of Sundance 2011 Susan Sarandon and Lil Jon faced off in a ping pong match at the Bing Bar on Friday. Sarandon runs the SPiN ping pong clubs in New York and L.A.
50 Cent is flanked by his Cheetah Vision Films producing partner, Randall Emmett, and new film collaborator Floyd Mayweather at the Baileys Warming Hut for his dinner party on Saturday night. 50 Cent told TheWRAP he’s working with Relativity Media. “Relativity and (president of production) Tucker Tooley … they have a project that I really like,” he said. “Film people run on time.”
Rick Fox and Eliza Dushku strike the quintessential swag suite pose: Taking their own photo on a Samsung Galaxy Tab at their sprawling complex at the town lift. (Photos by Wireimage.)
“We’re bringing the godfather of indie cinema to the godfather of indie film festivals,” said “Corman’s World” executive producer Stone Douglass (right). He’s pictured with fellow producer Taylor Materne at the Retreat at Silver. The 84-year-old Roger Corman fell in to Sundance mode easily, staying out till 3 a.m. and hitting the PUMA FaasLab Lounge on Sunday.
Morgan Spurlock took control of the line at his own after-party for “Greatest Movie Ever Sold” at the Carrera Escape. Nine minutes before Saturday’s 5:00 p.m. start time, he was the first one in line at the door and told the PR staff, “Let’s get people in. Let’s get this going,” while ushering the first guests himself. (Photo by Justin Namon/Worldredeye.com)
As the Weinsteins and Ron Burkle bought “My Idiot Brother” for $6m, the film’s stars, Rashida Jones and Paul Rudd, were picking up lia sophia bling. Later on Sunday night at TAO, Harvey Weinstein was still sporting a Jets hat several hours after the team’s defeat and told TheWrap he was “devastated” by the loss. (Photo by Getty Images)
Festival breakout,Lizzie Olsen, sister to Mary-Kate & Ashley, was at Sundance to introduce two movies, “Martha Marcy May Marlene” and “Silent House”. She made time to hit the popular and busy Carrera Escape venue to score some shades after her screening.
Before the sale of “Margin Call” was announced, Penn Badgley and Burton pro rider Danny Davis hit the mountain for over two hours on Sunday, then retreated to a private location off Main St .where others got geared up and private lessons from the Vermont-based snowboard company. On Sunday night, Badgley’s co-star Demi Moore and husband Ashton Kutcher hit the closely guarded CAA soiree at Silver. (Photo by Wireimage.)
No Paris Hilton stopping traffic on Main St. this year (yet). Instead, fellow socialite and brief CW star Tinsley Mortimer (with boyfriend Brian Mazza) played MLB 11 with 3D glasses in the PlayStation Green Room. (Photo by Joe Scarnici)
Outside the PlayStation Green Room activation, James Franco was the one stopping traffic on Saturday afternoon. Elsewhere on Main St., actor-turned-director Michael Rapaport (The A Tribe Called Quest documentary) told a ticket-hounding fan “I got nothing man. I’m trying to get my own ticket.” (Rapaport brought his mother to events over the weekend.) Paul Giamatti self-caffeinated through his press schedule by peeking his head in to the Studio on Main St, grabbing a Java Monster can, and passing Terence Howard on his way back
Parties, swag, and everything but the screenings.
