In the viral campaign, fans must Tweet their favorite Turtle to first unlock each individual character movie poster, and then unlock the official movie trailer
On behalf of Paramount Pictures, Megan Fox wants fans to earn their right to see character posters and the newest trailer for the upcoming “Teenage Mutant Ninja Turtles.”
The actress, who plays April O'Neil in the film based on the popular 1980s comic book characters, made a short video for the film's official YouTube page explaining how fans can unlock the movie's promotional items.
All they have to do is Tweet about their favorite Teenage Mutant Ninja Turtle, using various hashtags: #TeamRaphael, #TeamLeonardo, #TeamMichelangelo, #TeamDonatello. Once all four individual character posters have been unlocked, the new trailer will be unlocked as well.
“Teenage Mutant Ninja Turtles” is one of the most enduring and popular properties of the past thirty years. The independent comic book series has launched four separate television series, eight video game adaptations, countless action figures and toys, and now its on its fifth movie.
The new “Teenage Mutant Ninja Turtles” is the latest reboot of the franchise, offering new — and somewhat controversial to hardcore fans, thanks to prominent nostrils — character designs, as well as a new take on the turtles and their classic villains.
Directed by Jonathan Liebesman, the new “TMNT” stars Pet Ploszek and Johnny Knoxville as Leonardo, Alan Ritchson as Raphael, Noel Fisher as Michelangelo, and Jeremy Howard as Donatello. The film also stars William Fichtner, Tony Shalhoub, Danny Woodburn, Will Arnett, Minae Noji, Abby Elliot and Whoopi Goldberg.
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Produced by Michael Bay, Andrew Form, Bradley Fuller, Galen Walker, Scott Mednick and Ian Bryce, the screenplay comes from Josh Appelbaum, Andre Nemec and Evan Daugherty, based on the original comic book series by Kevin Eastman and Peter Laird. Nickelodeon Movies produced the film with Platinum Dunes, Gama Entertainment, Mednick Productions, and Heavy Metal. Paramount Pictures will release it to theaters nationwide on Friday, Aug. 8.
(Correction: a previous version of this story erroneously listed Michael Bay as the director)