Head-Scratcher: Deadline's Plea for Mel Gibson Omits TV Show Tie Between Actor, Journalist

Head-Scratcher: Deadline's Plea for Mel Gibson Omits TV Show Tie Between Actor, Journalist

Allison Hope Weiner did not mention that she hosts an online TV show for a company that is quietly owned by Gibson

Update: Deadline has posted an editor's note clarifying the post by Weiner, and adding that the site should have disclosed her business tie to the Gibson-funded thelip.tv.

Previously:  Many may be surprised to learn that an impassioned plea by freelance journalist Allison Hope Weiner for Hollywood to embrace Mel Gibson last week failed to disclose an additional relationship between the writer and actor-director.

In the 3,500 word post, Weiner confessed to being a “journalist who formerly vilified Gibson” and who had become his friend. And she pleaded:

“It is time for those Hollywood agencies and studios to end their quiet blacklisting of Mel Gibson.”

thelip

 

But while Weiner mentioned that Gibson had been to her family celebrations and her Passover seder, she did not mention that she hosts an online TV show for a company that is owned by Gibson.

Also read: Mel Gibson Says ‘Maccabees’ Script Sucked, Accuses Eszterhas of Sabotage

Weiner hosts an online interview show on TheLip.tv called Media Mayhem, where she interviews media figures. TheWrap has learned that Mel Gibson is the financial backer for the online network, but keeps his ownership hidden.

Reached by TheWrap, Weiner said she is not paid for the show, but said that Gibson's Icon Entertainment “are an investor in The Lip.tv.”

Another individual close to Gibson told TheWrap that Gibson had invested $1.5 million in the online network, but did not want to publicly disclose his ownership. That information was first sent to BlindGossip.com.

Gibson's son Will is an associate producer at TheLip, and a close Gibson friend, Michael Lustig, is listed as the founder. Lustig submitted a declaration on Gibson's behalf in the child custody hearing against Oksana Grigorieva in 2010.

TheWrap's request to reach Lustig through TheLip did not receive a response. A spokesman for Gibson said he had “no knowledge of Mel Gibson‘s private investments nor Icon's.”

Deadline editor Mike Fleming said:  ”I have no comment other than to say I admired the article she wrote for me.”

According to a third individual, Gibson urged friends to help Weiner and her show. ”Mel said he had financed an Internet company which included a talk show on which Weiner was doing interviews,” said one individual who had previously been close to Gibson who declined to be identified. “He said she had been an entertainment journalist but was no longer doing that, and he was helping her financially.”

Weiner emphatically denied to TheWrap that Gibson ever helped her financially.

Also readMel Gibson On His Rant Against Joe Eszterhas: ‘I've Got a Bit of a Temper’

Weiner's post raised eyebrows in Hollywood and racked up no fewer than 845 commenters, some of whom praised the writer for bravely speaking out on Gibson's behalf, but many others who found the whole article curious. Weiner is not employed at Deadline, and she took harsh criticism among the commenters for using her status as a journalist to advocate for Gibson.

Typical of those comments was one who wrote tongue in cheek: “‘I decided we were friends now and that I could no longer write objectively about him.’ And I decided to account for that fact and stopped reading.”

And this one by Mark Georgeff who wrote:

“We're supposed to what? Feel sorry for the racist and anti — whoa…wait a minute. He's really an alcoholic, who fell off the wagon. He just happend, just by mistake, since he was drunk…JUST HAPPENED to go on an anti-semtic rant against a police officer; who stopped him from driving any more drunk… I think there are far more, average, hard-working people in destiution and poverty in this country, who could probably use more reportage on; how about the innocent, who've been wrongly ocnvicted (sic) and are imprisoned. Any one…far worst off, than MEL GIBSON.”

  • Observer

    This wasn't the first time she publicly advocated for Gibson. When all that ugliness went down a couple of years ago, she was on some radio show pleading the same kind of case for Gibson. She also wrote some article suggesting the DA was helping Gibson's girlfriend due to financial ties to her lawyer. She's the sister to Matt Weiner, the Mad Men guy.

    • Raphelle

      Really, she is the sister of the “Mad Men Guy?” Really?! She only makes that perfectly clear and obvious on her show all the time.

    • Thinking Woman

      Okay, is that the point? A friend likes a friend and counters the mountain of garbage piled up against him … and … ?

  • David Perkins

    Who knows what shadows lurk in the hearts of journalists?

  • David

    Weiner's credibility? Zero. Weiner's career as a journalist? Over.
    Weiner thinking nobody would find out she works for Mel Gibson? Priceless.

  • Raphelle

    Get over it Sharon. We know you have been after Mel Gibson for over a decade. Knock it off. And why don't you tell us who you are in business with to help bring down Mel Gibson? Can't you get over it babe???? And BTW Allison doesn't need anybody to set her up in business. She is the sister of Matthew Weiner.
    I knew as soon as I read the article by Ms. Weiner you would be out to dispute it out, the only thing I am surprised about is that it took you so long. Is this the best you can come up with?
    And BTW, why didn't you post any of the many positive comments Ms. Weiner received for her article. Oh no, Sharon you DON'T have an agenda.

    Reply

    • Gerard Kennelly

      mel gibson made passion of the christ with his own money
      studios thought it would fail
      the controversy only made more people watch it
      at the end of the day,,
      he kept the profits because HE took the risk
      that doesn't bother me or you,, but that kills hollywood
      they like to keep people in their place don't they ?

  • Raphelle

    And by the way Ms. Waxman, why don't you reread Ms. Weiner's article. You missed the entire point. And if you still don't get it, reread it. It is not a head scratcher, actually, not at all.
    Also, what is your opinion about Woody Allen and Roman Polanski still having active film careers? I would love to know.
    And were you in business with Joe Eszterhaus in that little episode down in Costa Rica? I have always wondered.

    • sharon waxman

      ?? seriously? “were you in business with Joe Eszterhaus in that little episode down in Costa Rica?” do you know how long i've been doing this little thing called “journalism”? sheesh!. sw

      • Raphelle

        Well Ms. Waxman, you sure do jump on every little episode of Mr. Gibson's. You are getting boring by repetition. As I said, I knew you would be jumping on Ms. Weiner's article as soon as I read it. What took you so long?
        And BTW, you didn't answer me concerning what your thoughts are on Woody Allen and Roman Polanski?
        And going back to Eszterhaus, you sure did benefit from his story.

  • Kasey

    The supposed facts presented here by Ms. Waxman about a financial relationship between Gibson and Wiener seem weak and irrelevant. Even if they ARE true, it makes an even stronger case to me that Gibson is NOT anti-Semitic. If he were, I doubt he would be supporting a practicing jewess and this makes Ms. Weiner's article even more believable to me. Regardless, just cuz my boss keeps letting me get a paycheck does NOT mean I'm going to tell everyone he is a great guy.
    I also agree with Raphelle… I found it curious that this article mentions a couple of the few negative comments to Weiner's article and labels them *typical.* What I saw as much more typical on Deadline, twitter, and many of the other websites where the article was discussed, was the SUPPORT for Gibson. The negatives were much less common.
    Ms. Weiner's opinion piece presented some personal experiences with Gibson, but a great deal of what she wrote is easily available online. I know because I've read it myself – recently. Just most people don't read or look this up. There weren't really many surprises in Allison's article – other than the personal stuff – so I'm unclear why Ms. Waxman has a problem with Allison expressing an opinion. She is allowed to do that.

    • Savatore Cracchiolo

      Great point Kasey, so now I suppose Mr. Gibson is an anti-Semite because he gives a Jewish female a job, and tells others to help her?

      • Gerard Kennelly

        the jews control hollywood
        that's the truth
        .
        brando say it
        oliver stone said it

        • Savatore Cracchiolo

          Gerald, you are a creep. Don't respond to me anymore.

    • Savatore Cracchiolo

      Yes Kasey, I had not thought of that. I am sure Ms. Waxman and her minions will think of some way to make it look bad for Mel that he gave Allison a job. Oh yes, he is an anti-Semite for giving a practicing Jew a job at one of his companies! Did you read that she isn't even paid for this “supposed job?”

    • sangsue

      JEWESS? You've been flagged dearheart. Have a nice life.

    • David

      The fact and financial relationship is very relevant and NOT weak. Learn about journalism before writing your opinion.

  • Jim

    I'm not gonna say it.

  • Dale Latimer

    I don't get this one graphic in the story. Are you (also) suggesting a member of Gibson's family is an employee of Weiner's website? And why leave it in if the employee just happens to be named Gibson, and isn't kin to Mel?

    • http://www.thewrap.com TheWrap

      it's in the story: “Gibson's son Will is an associate producer at TheLip, and a close Gibson
      friend, Michael Lustig, is listed as the founder. Lustig submitted a
      declaration on Gibson's behalf in the child custody hearing against
      Oksana Grigorieva in 2010.”

      • Thinking Woman

        So, is the young man a lazy slacker showing up to get his paycheck and
        not much else? Or is he doing a great job, working with all diligence
        and excellence?

        The inference seems to be that because his
        father secretly owns something … well, actually, my mind doesn't know
        how to wrap around this story at all. All I come up with is So What?
        LOTS of people, in and out of the Industry, own businesses that employ
        their children.

        Of course, now due to this most excellent piece
        of journalism, the privacy Gibson hoped to have for his children has
        been violated.

        Nice job.

        What I feel has truly been
        exposed here is the mean intention of some people to smear Gibson at
        every turn; and when they can not find anything, well, then, by golly,
        let's just make something up.

  • Thionite

    Waxman just proves that Hollywood is still pissed that they passed on Gibson's the Passion, and this is their petty revenge for screwing themselves out of literally billions. Hollywood's selective outrage (see below's Polanski, Allen, & Tyson incidents) is the very definition of hypocrisy.

  • Jonathon Rinsky

    Ms. Waxman, you praise yourself as a “journalist” below. Do journalists have personal vendettas against their subjects as you do against Mel Gibson? If you really want to prove that you are a “journalist” stop writing about Mr. Gibson all together, because you have crossed the line with him.
    And as was stated below in the comment section, if you were really a journalist at all, you could have proven it easily in this article by picking out the comments in Ms. Weiner's article that were easily running in favor of Mel Gibson. You Ms. Waxman, are no journalist, at least when it comes to Mel Gibson.

    • Try again

      How has she crossed a line by reporting an undisclosed relationship between a reporter and reporter's subject?

      • Jonathon Rinsky

        First of all, did you read the second paragraph of my post? Ms. Waxman did not report accurately on Ms. Weiner's article, she reported with a bias, which is what she has toward Mr. Gibson.
        Secondly, if you know Ms. Waxman's career, she has been writing negatively about Mr. Gibson ever since I heard the name Sharon Waxman. I am beginning to wonder if she is unhinged were he is concerned.
        And about that undisclosed relationship between Gibson and Weiner, it is slim at best. Ms. Weiner is not even getting paid for working at Gibson's company. And Ms. Weiner made it clear in her article that she and Gibson were “now friends.”
        As far as undisclosed relationships, why doesn't Waxman make it clear every time she writes about Gibson that she loathes him, and wants to do everything she can to make sure he never works again?

        • Try again

          Reporting something you don't like does not constitute a “bias.”

          This was an undisclosed relationship and inappropriate for the reporter to have not only reported, but advocated, for the subject.

          All you Mel Gibson posters use a whole lot of space to say a whole lot of nothing. You all sound like the same disjointed individual.

          • Jonathon Rinsky

            Methinks this is Sharon Waxman. LOL!! Come on out and join the open space Sharon. We know that “Try Again” is you.
            And what about you and your bias Waxy? Can't take the heat? Why don't you answer the question below about Woody Allen and Roman Polanski? See you don't have an answer for that one? No, just Mel Gibson should be banned for life. Get over it Waxy.

          • Try again

            Not Sharon Waxman. I'm done. You're loony.

          • Jonathon Rinsky

            So in other words, you could not come up with a reply. You were beat. You were correct to give up.
            If you are not Ms. Waxman, you could not come up with ONE answer to my questions about Ms. Waxman's bias, and her not reporting accurately on this story. Why is that?

          • Detroit alyssa

            You look kinda silly now

          • Jonathon Rinsky

            I look kind of silly? I always maintain that a person who throws out an insult, without one single thing to back it up, is looking in the mirror. You got anything more to back up your claim?

  • Thinking Woman

    I have a strong feeling that there is something strange going on here; I don't know that there has ever been such a strong effort to discredit anyone in Hollywood as the vitriolic slime unleashed against Gibson.

    I understand the culture in Hollywood, the place where people rejoice more in the shortcomings and failures of their competition than they do in their own limited successes. I don't like it but I get it.

    But … WTF? This writer undoubtedly responded to the initial article so late because she had to spend a good deal of time trying to dig up something, anything, that might discredit the writer of the article as well as the subject of the article.

    Out here in ‘everyday people land’ this is pretty darn messed up, nasty, vile and plain ole rank.

    I mean, this is STUPID. You all call him a Jew-hater and his company quietly promotes a show that is hosted by a devote Jew, who is not paid to be on the show ~ of all the lame attempts to discredit someone this takes the cake.

    As Ms. Waxman says that she has been a ‘journalist’ for awhile, she knows, undoubtedly, the nasty secrets behind most of the A-listers lives… the wife beaters, the drunks, the liars, cheaters, the double dealers and yet she, like the others, remain silent about those things.

    Honey, if you feel you want it all to hang out, why not be the brave and noble journalist who lets it ALLLLLLL hang out, not just the people upon whom you seem to have a weirdo fixation.

    Expose them ALL. Tell the whole story. Everybody's story … I think Mel will come out like a cream puff compared to some of these folks.

    Not that any negative behavior is somehow validated by a worse behavior in another; just STOP THE HYPOCRISY.

    Whose secret payroll are you on, anyway?

    I think your smear tactic is backfiring. Wow, you folks are something else.

    • Jonathon Rinsky

      Double like for your post Thinking Woman! Thank you for saying what I have been thinking for years, but did not put into words nearly as well as you!

      I like it so much, I must copy and paste it here.

      “As Ms. Waxman says that she has been a ‘journalist’ for awhile, she knows, undoubtedly, the nasty secrets behind most of the A-listers lives… the wife beaters, the drunks, the liars, cheaters, the double dealers and yet she, like the others, remain silent about those things.
      Honey, if you feel you want it all to hang out, why not be the brave and noble journalist who lets it ALLLLLLL hang out, not just the people upon whom you seem to have a weirdo fixation.
      Expose them ALL. Tell the whole story. Everybody's story … I think Mel will come out like a cream puff compared to some of these folks.
      Not that any negative behavior is somehow validated by a worse behavior in another; just STOP THE HYPOCRISY.
      Whose secret payroll are you on, anyway?”
      Any reply Ms. Waxman?

    • Kasey

      Thinking Woman – you need a blog of your own so I can post it on Twitter!! I am SOOO in agreement with this comment of yours!!

      • Thinking Woman

        Hi Kasey, Well I am glad that we think alike on this matter. I don't know about the “blog of my own” … not on this subject anyway.

        You can cut n paste, yes? I am not very knowledgeable on most social media ~

  • Thinking Woman

    Waxman attempts to infer that there is something nefarious in hat Mel kept his holding secret.

    Rather, a man of integrity who wants the show as well as the efforts of his son to succeed on their own merit and not because Famous Man is in any way involved in it.

    Wonder how many other famous people hold non-publicized interests in companies ~ zipity zillions, i would imagine.

    Come on, girl, your writing is atrocious! what a lousy low blow using two negative comments out of over 800 in a weak kneed attempt to sway the public into thinking folks think like you.

    • Jonathon Rinsky

      Exactly Thinking Woman-Clearly Mel is attempting to give his son a start in the business without having his name attached to it. Wow, what a bad and awful man. And at the same time attempting to help Ms. Weiner. Another horrible thing to do.
      Keep looking Shari, find something else to write about Mel Gibson. Better luck next time!

    • Kasey

      Cheer cheer, Thinking Woman!

  • sangsue

    It's interesting how as you defend Mel Gibson, you start to use anti-semitic terms like Jewess and using the word Jew like a curse. I'm a Jewish person. A female Jewish person. All it means is that you believe that Jesus was the Messiah and I believe that he was a prophet. Period, the end.

    • Jonathon Rinsky

      Who in the world is using the word Jew as a curse??? All the posters are doing is pointing out that Ms. Weiner is an observant Jew to make the point that Mr. Gibson is hiring an Jewish woman. That is to combat Ms. Waxman's prejudice against Mr. Gibson. Don't be ridiculous. You are really getting desperate! I think you need to give up if this is the point you have reached.

      • sangsue

        Then don't use the word “Jewess” ok?

    • Deidre H

      sangsue, how is it anti-Semitic to refer to Ms. Weiner as a Jewish woman? That is how she referred to herself in her article. What is your problem? Why is it a curse? She is an observant Jewish woman, she explained that in her article, and it is part of the story. Again, what is your problem?

      • sangsue

        He didn't say those words. He said that Mrs. Weiner is a Jewess.

        • Savatore Cracchiolo

          Who said that Ms. Weiner is Jewess? Certainly not Mr. Gibson!

          • Kasey

            Oh no! It was those damn people who wrote the KJV of the bible that so many people read! Example: Acts 16:1 “Then came he to Derbe and Lystra: and, behold, a certain disciple was there, named Timotheus, the son of a certain woman, which was a Jewess…” (and fyi – I'm not Christian)

    • Deidre H

      sangsue, I just read your thread of posts. Talk about a hater, sangsue, you are a hater, of Christians, Republicans, anybody who doesn't think like you. When you say that “flagged Kasey” who are you to flag her? Do you work for Ms. Waxman?

      • sangsue

        Then say a Jewish person. Or a Jewish female. Not a Jewess.

        • Thinking Woman

          sangsue, I am not sure who you are referring to in the “Jewess” comment. If it was me, oh my goodness, with my spelling it's amazing sometimes anyone can read anything I write. There was never an intention to offend.

          If it's Mel … does it not say something to you that he privately (until now) funded a program with a Jewish woman on point? I mean, just shaking my head here … are you so stuck on one term that you don't see the big picture? I think, though, if Jewess offends you then I shall ever be careful to say Jewish person. If that helps

        • Kasey

          Another place where one “jewish person” does not speak for all. I have friends who self describe themselves with this term. In response to your feedback, I googled the term and yes, while many do find it offensive, there also are many jewish females who use and like the word “jewess”. I'm sorry you don't.
          But this is NOT the point of the discussion.
          This hullabaloo over a word, used with no pejorative intent, detracts from the fact that if gibson has helped Ms. Weiner work at a company where he has a financial interest, it only supports the fact that he is not anti-semitic.
          Can we stick to that point?

  • Michael Khalsa

    I read the original article. Found her arguments somewhat poor. I sincerely hope that Mel Gibson ( who is in a favourite film Mad Max 2 )does not have a career resurgence. I find some of his films such as ‘What women want’ ‘bird on a wire’ ‘brave heart’ have him making fun of gay people & treating them with contempt. I find this pretty loathsome.

    • Raphelle

      Yeah, and the fact that his best friend is Jodie Foster, his late agent Ed Limato who was like a father to him was gay, his youngest brother Andrew who is gay, just believe all the stupid stories. Mmmm, yeah, guess what, those are all movies?

      • Michael Khalsa

        I did not refer to any stories. I have read them though & yes I would contend that he does seem to a problem with gay men. Maybe not with lesbians. Don't think when he pointed to his ass to an interviewer & said that it was for crapping that he was referring to lesbians. I was referring to the 3 above films where yes he treats gay people as subjects of ridicule.

        • Raphelle

          Did you read my post about his long time agent Ed Limato who was like his father, and his youngest brother Andrew who is also out and gay? What do you say about that? Did he write any of those three films that you mentioned, he directed one, and why don't you dig up every actor who has been in any and every film or TV show were gays were subjects of ridicule? Should they be banned? Be consistent, don't be a hypocrite!

          • Michael Khalsa

            I have read Andrew Gibson's article about his brother. He told him his sexuality was not a choice he would make. I was reffering to his characterisations in 2 of the films. The 3 red one which he directed had a historically innaccurate character who was homosexual who was thrown off a balcony for this reason. I was not bringing up other actors because the post was about Mel Gibson.

          • Kasey

            um… when I watched Braveheart, the character was thrown off the window for being a pompous asshole to the King. I never even considered the homosexuality related until I read people chattering on about it.

          • Raphelle

            Mr. Khalsa, that is not what Mel Gibson said to his brother Andrew. When Andrew came out to Mel, “Mel said it is not my choice, but I love you, and I accept you.” Did you also write that they are close friends?
            Also, you say, you are not bringing up other actors, well, I am. Does this mean any other actor in any other film or TV show were there has been any fun made of gays you would wish that there career should end?

        • Kasey

          Wow. Bird on a Wire – contempt? never would have put those two in the same sentence. One of the characters witness protection lives was to be a gay hairdresser. A stereotype yes, but not contemptible by any means. There was no negative portrayal – just flamboyant (and I partied with my share of flamboyant in the 90s!) So I dont get this one either.
          What women want – a lover thinks he is gay. He falsely admits to it to explain why he isn't attracted to her so as not to hurt her feelings. His character assumed a stereotypical voice cadence which – guess what – sounds JUST like my friend at work. Why is this contemptible?
          As for his comments back in 1990? Well first, that was 20+ yrs ago. Secondly – who cares? Everyone has their limits of what sexual acts they find acceptable: straight or gay. Granted, not everyone talks about it publicly! But I guess gibson's numerous friendships with gay and lesbian alike made me assume that was a different issue than liking the PEOPLE.
          If these are the only things to support him as a gay basher, I'm with the others above – dont get it. There are too many things on tv and movies that are the same and people dont freak out over them. (I just saw SNL's Xanax for Gay weddings – that presents lesbians a bit negatively and gays very stereotypically, but people just laughed at that – no troubles!)

    • Thinking Woman

      Michael Khalsa, Truly, this is written as a means of communication, not arguing.

      I don't get that “Bird on a Wire” was mocking gay people. You and I both know that some gays are bright, colorful, creative, over-the-top, wealthy, successful people. That's what I saw in the scene in “Bird” What is objectionable about that? Should the movie makers also showed conservative gays in judges robes, carpenter overall, school teacher garb? What would be the point? This isn't a movie about gays in America, after all. It's a comedy, a fluff piece, silly at times, truly funny at others.

      Mel made an excellent acting transition from straight to gay in this scene; something that show cased his amazing acting range. A point that seems lost in all the ‘gay-bashing’ paranoia.

      “Braveheart” … In this scene I saw a terrible man misuse his power by tossing out of a window someone who dared stand up to him. You saw a hidden agenda against gays. Is our own world views projected onto a film? Or was the film maker showing in a very brief scene the level of Longshanks ruthlessness. I think the latter is valid.

      “What Women Want” I don't remember the scene to which you refer so can't comment.

      Rather the point is that too much is projected on Gibson. Offense is taken where there was none. If we want others to be accepting of our life-style choices without being judgemental, how 'bout doing the same.

      BTW, my sister-in-law is gay, as is a nephew. We are a close and loving family. I've been to the clubs, danced at the parties, prayed over the illnesses; this is a world that I know. Not advocating for straight or gay, just saying Stop Hating.

  • Fakery

    Seems like most of the comments on this article are made by Gibson defending sock puppets. So clearly fake! lol

    • Thinking Woman

      Gosh, I have been called a lot of things in my life but SOCK PUPPET is a new one. Sock Puppet? that's really funny …

      In the world of you, anyone who disagrees with your own point of view is a “sock puppet”? lololololololol, what a head shaking dolt your remarks makes you out to be.

    • Raphelle

      Fakery, that is odd because I never would have thought that, or even had it cross my mind, and it just makes me wonder if all the Mel detractors are the same people? Why aren't you using a real name, if not because you are a “sock puppet?” And for you to use a name like “Fakery?” Yeah, we you are the Faker!

  • Grant

    Sharon Waxman shows more of her bias towards Gibson. If you learn a little of her background it would show why she may feel the need to write such poor articles about this silly situation.I don't care if there is a Gibson come back but this lady needs to be black listed.

    • Raphelle

      You are exactly correct Grant! It is Sharon Waxman who has the bias, not Allison Weiner. If Ms. Waxman had one ounce of journalistic integrity, she would not write one more word on Mel Gibson, because she would realize within herself that she has crossed the line.
      I accused Ms. Waxman above of being involved in the incident with Joe Eszterhaus down in Costa Rica which she benefited from greatly. Ms. Waxman rebutted that charge immediately. Methinks she doth protest too much.
      She might not have been involved in that incident, but she has certainly has no veracity or credibility when it comes to writing Mel Gibson stories. And this article proves that point. Ms. Waxman is trying too hard. She has an agenda. And as you say Grant, if you know a little of the background story on Waxman, you would understand why.

  • Me

    oh my… you Mel haters and jews/jewess’ ;) (really, what is the deal…) just look sillier and sillier.
    Here's a clue: start THINKING!